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HomeNews23 Wave-Making, AAPI-Owned Beauty Brands To Shop From Right Now

23 Wave-Making, AAPI-Owned Beauty Brands To Shop From Right Now

23 Wave-Making, AAPI-Owned Beauty Brands To Shop From Right Now


We independently selected these products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.

In case you didn’t know, May is AAPI Heritage Month. There are so many different ways to honor the month, whether you choose to donate to nonprofit organizations that support the AAPI community or shop Asian-owned brands.

If you’re like us and love discovering new makeup and skincare products, it’s the perfect time to try AAPI-owned beauty brands to find some of your new go-to products. And, if you don’t know where to start your search, you’re in luck! We’ve rounded up 23 AAPI-owned beauty brands and the products you’ll want to add to cart ASAP.

From Youthforia’s “first of its kind” color-changing blush to Shayde Beauty’s transformative skincare products for melanin-rich skin, there are some amazing AAPI-owned brands that deserve a front-row spot in your beauty routine. Check them all out below.

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