“Alexa, grab my wallet.”
Amazon’s highly anticipated Black Friday deals are here, bringing the best prices of the year on everything from tech to clothing to your favorite skincare. (No need to fight crowds in stores when you can shop in your PJs from home!)
Whether shopping for yourself or crossing off a holiday gift list, scroll on to shop a curated roundup of the best sale finds from the online retailer. Then, spend your long weekend relaxing!
Click to jump to a section: Beauty | Tech | Fashion | Home and Kitchen | Fitness
Best Beauty Deals
Crest 3D Whitestrips
Stars and Page Six editors alike get a brighter smile using these top-rated whitening strips. Chrishell Stause and Paige DeSorbo swear by them, with the latter telling E! they’re “the best things ever.”
Page Six Style & Shopping Director Elana Fishman’s also a devotee, raving, “I’ve tried in-office whitening treatments, and these are just as effective (and way cheaper). Even my dentist approves!”
Lash Idôle is a favorite of Martha Stewart’s makeup artist, Daisy Toye. And at 40% off, the brand’s iconic mascaras can be yours for close to drugstore prices.
Philosophy Microdelivery Resurfacing Peel
“RHONY” legend Bethenny Frankel says she’d “die for this” home face peel.
Much like a spa facial, the first step is to apply the vitamin C crystals, then the activating gel. Next, simply massage until the mask foams and wait a few minutes before removing.
RoC Retinol Correxion Line Smoothing Eye Cream
Sarah Jessica Parker called this a “holy grail product for keeping my under-eyes smooth” on Instagram. And considering it’s racked up nearly 20,000 five-star ratings, it’s safe to say skincare lovers concur with the “And Just Like That” star’s statement.
“The puffiness has significantly reduced, and my skin appears brighter and smoother,” wrote one shopper.
Medicube Zero Pore Pads
Kyle Richards and Alix Earle are fans of Medicube’s Zero Pore Pads, with the latter trying them after her dermatologist, Dr. Kiran Mian, recommended the product to “unblock those pores.”
The No. 1 bestseller for toners on Amazon, Zero Pore pads are made with AHAs and white willow bark to reduce the look of pores. They also help control sebum production for clearer, smoother skin.
Cosrx The Peptide Collagen Hydrogel Eye Patch
“It gets rid of puffiness in literally 10 minutes,” Angel Reese recently shared in a TikTok on her favorite Cosrx skincare, while gushing about The Peptide Collagen Hydrogel Eye Patch’s texture.
“I love that they’re so cooling,” she continued, adding how much she enjoys the spa-like moment.
EltaMD UV Daily Tinted Face Sunscreen
Hailey Bieber shouted out this tinted SPF in a 2021 Elle video, saying, “A lot of sunscreens make my skin break out, and this one has been my holy grail.”
Kyle Richards is also obsessed; she called the clear version the “absolute best, best, best product” in an Amazon Live.
Maybelline Super Stay Vinyl Ink Liquid Lipcolor
“Vinyl Ink is a very important part of my performance because I have had lipstick disasters,” Miley Cyrus quipped of Maybelline’s long-wearing liquid lip color when she fronted a campaign in September.
Saying that her lip color used to end up on her nose and chin while performing, she is thrilled that Vinyl Ink helps her “Keep my lipstick where it belongs!”
Best Tech Deals
Apple AirPods 4
Amazon’s sold over 10,000 of these new earbuds in the last month alone — and with Cyber Week finally here, it’s safe to say they’ll be flying off the shelves even faster.
Apple AirTag 4-Pack
Never lose your luggage again with these Apple trackers, which Kyle Richards featured in an Amazon Live showcasing her travel essentials.
Best Fashion Deals
Cozy Earth Women’s Long Sleeve Pajama Set
Score hot deals on these bamboo-based pajamas designed to stay “degrees cooler than cotton” for a good night’s sleep. The brand is a perennial pick on Oprah’s “Favorite Things.” Meanwhile, Kris Jenner swears by the Bubble Cuddle throw blankets for gifting.
Trendy Queen Cropped Cardigan Sweater
Paige DeSorbo called this sweater “perfection” in an Amazon Live earlier this year, adding she owns it in three colors.
Free People Intimately Love Letter Cami
Taylor Swift was snapped last year wearing this cute Free People tank while hanging with friends. Even better, it’s on sale — and available in so many colors that you might want a few.
JW Pei Harlee Shoulder Bag
Among Oprah’s “Favorite Things” for 2025, this chic bag comes in so many colorways and textures, like this on-trend woven style. The media magnate wrote of it, “Such a cute shoulder bag, isn’t it?” while adding due to its design, it will “stay put on your shoulder even with a winter coat on.”
Levi’s Women’s Ribcage Straight Ankle Jeans
Brie Larson wears Levi’s Ribcage cut, an NYC street-style favorite. The legendary denim brand is also a favorite of fashionistas like Hailey Bieber and Kaia Gerber, who prefer the also-on-sale classic 501s.
Franco Sarto Tinsley Mary Jane Flat
Katie Holmes paired the Franco Sarto Tinsley Mary Jane Flat with straight-leg jeans and a lac top last year, and we think they would pair perfectly with any holiday style.
The Gym People High Waist Yoga Pants
Kyle Richards has praised these leggings on numerous occasions, most recently raving on Amazon Live that “they fit really well [and] make the butt look good.”
Madewell The Essential Bucket Tote
Amazon’s Shopbop storefront offers incredible designer deals, including this Katie Holmes-worn Madewell tote.
Beyond Yoga Impulse Midi Leggings
Zappos’ Amazon storefront is also full of designer deals, including these super-soft Beyond Yoga Leggings. (Jennifer Lopez owns other styles from the brand, while Jennifer Aniston’s worn her Beyond Yoga sports bras in gym selfies.)
Barefoot Dreams CozyChic Sock Set
Another Oprah “favorite,” this deal on Barefoot Dreams just might knock your socks off.
Amazon Essentials Cotton Modal Long-Sleeve Pajama Set
This Amazon Essential style had us doing a double take; they look so much like the sets from the luxury pajama brand stars wear.
“These are absolutely amazing,” raves one of the thousands of five-star reviewers, confirming that the quality does not disappoint.
Madewell Northside Long Sleeve Tee
Available in dozens of colors and sizes XXS-XXL, Madewell’s cotton tees are year-round wardrobe heroes, ideal for layering under sweaters and blazers or wearing on their own.
Veja Urca Sneakers
From Meghan Markle to Emily Ratajkowski, several famous folks wear their Vejas on repeat. Given they rarely go on sale, we’d recommend snapping these up fast.
B-Low the Belt Claude Belt
B-Low the Belt can boast its share of famous fans; Taylor Swift, Sofia Richie and Kendall Jenner (to name but a few) all wear its outfit-elevating designs.
Best Home and Kitchen Deals
Cozy Earth Bubble Cuddle Blanket
“Everything Cozy Earth makes is incredibly soft,” Kris Jenner raved in a Cozy Earth campaign, where she suggested that if you’re unsure of a giftee’s bed size, this cozy throw is an incredible gift.
Shoppers also love it, with one writing, “You can keep your Gucci and Louis Vuitton – this is what you’d find me buying if I were fabulously wealthy.”
Nespresso Festive Vertuo Pop+ Coffee and Espresso Maker by Breville
George Clooney was so impressed with Nespresso that he became a global brand ambassador in 2006; likewise, Eva Longoria joined in the same capacity this year after being a longtime fan.
The machine makes rich, incredible coffee in moments with nearly zero effort, and unlike some brands, Nespresso uses aluminum, not plastic pods, to avoid microplastic exposure and minimize the environmental impact. We highly recommend snatching this up while it’s under $100.
Bissell CrossWave Pet Pro Multi-Surface Wet Dry Vac
“Rather than sweeping (which raises dust), rather than vacuuming and then mopping, this machine does it all!!!” Martha Stewart raved of the Bissell CrossWave OmniForce in an unsponsored Instagram post last year, mentioning how her four dogs and many daily visitors are no match for the lean cleaning machine.
However, this pet-friendly version has even more five-star reviews with a slightly better price, perfect for keeping your home sparkling clean for less.
Best Fitness Deals
Vital Proteins Chocolate Collagen Peptides
These collagen peptides became an Amazon bestseller — possibly after receiving the endorsement of Jennifer Aniston, who became Vital Proteins’ chief creative officer in 2020.
At the time, she shared via a press release, “I’ve always been an advocate for nourishing your wellness from within, which is why I started using Vital Proteins so many years ago.”
If you prefer taking collagen capsules, they’re also on sale.
Apple Watch Series 10
Count your steps and track your workouts with this GPS-enabled Apple Watch Series 10, which is currently 35% off
Sperax Walking Pad
Turn your home office into a gym with this under-desk treadmill from Kyle Richards’ roundup of fitness finds.
Black Friday FAQs for savvy shoppers
When is Black Friday 2025?
Black Friday officially falls on Friday, November 28, 2025, but be prepared to shop early and extended deals from November into December.
When is Cyber Monday?
The biggest online shopping day of the year is on Monday, December 1, 2025.
Which is better, Black Friday or Cyber Monday?
TLDR: it depends. Black Friday sales may carry higher inventory of popular items that may sell out, like UGGs and the Dyson Airwrap. However, Cyber Monday sales sometimes offer deeper discounts, depending on the retailer.
Is it worth it?
Of course! Black Friday and Cyber Monday still offer some of the biggest sales of the year on must-have tech like AirPods, designer clothing, shoes and accessories, beauty buys and top-rated gifts.
Where can I find the best deals?
Right here, at Page Six! If you’re in the market for celebrity-worthy styles on a budget, luxury beauty and skincare for less, or gifts so good you’ll want to keep them for yourself, check out our expert-curated Black Friday and Cyber Monday deals for the best of the best.
Why Trust Page Six Style Shopping
This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to pinpointing the season’s next big fashion trends to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.
