Sofia Richie Grainge is giving her new business venture a personal touch.
The model unveiled her new fashion line SRG, with an initial collection consisting of minimalist outerwear, eveningwear and business attire—all inspired by her day-to-day experiences as a mom to daughter Eloise, 16 months.
“I walked through all the different stages of my life,” she told W magazine in an interview published Oct. 16. “Being at home with my daughter, going out with girlfriends, working.”
Indeed, the 27-year-old—who shares her daughter with husband Elliot Grainge—described the new brand as being “like one of my babies.”
“I wanted to create a range that can go from extremely casual [and] being at home, to a business meeting, to a fun night out,” she explained. “I just put myself in those situations, and I tried to create pieces that I thought were best suited for that environment.”
Along with capturing her singular sense of style, Sofia—the daughter of Lionel Richie and Diane Alexander—also wanted to leave a legacy for her little girl.
