Bulky fitness trackers are so overblown.
Whether looking to start some new fitness goals or curious about the quality of your sleep, an Oura ring is the sleekest, chicest way to track steps and more. And for Black Friday, it’s $100 off on Amazon — an all-time low, according to price trackers. The pretty yet functional bling has earned some enthusiastic (and fit) fans.
“I’m addicted to it,” Jennifer Aniston mentioned as she was telling a story about misplacing it to Jimmy Kimmel in 2021 while on his show.
The high-tech, water-resistant Oura tracks over 50 health metrics like activity, stress, heart and sleep, and otherwise looks like jewelry (rather than a cyborg implant, like some trackers). It’s available in silver and black at this price, and the other options, like rose gold, are also on sale, though more pricey.
The “Friends” icon quipped she is “so obsessed with the Oura Ring and looking at my sleep patterns,” while telling a funny story about losing it in a giant salad she was making.
The fitness buff A-lister is hardly alone in wearing the ring; Kim Kardashian and Gwyneth Paltrow once took to their Instagram Stories to compare their sleep patterns in a friendly competition.
Besides its famous devotees, Oura fans, of course, can’t stop raving about it either.
One five-star review reads, “I absolutely love my Oura ring. It gives me great insight into my sleep and heart health, as well as keeping track of my activity levels and stress levels. It warns me when it senses something wrong and notifies me, as well as giving me suggestions on how to improve those said things.”
Because the app suggests specific changes to areas that you can improve, another Oura fan credited it for getting better sleep, writing, “This product is amazing,” adding that it’s “so comfortable, more so than a watch.”
Black Friday FAQs for savvy shoppers
When is Black Friday 2025?
Black Friday officially falls on Friday, November 28, 2025, but be prepared to shop early and extended deals from November into December.
When is Cyber Monday?
The biggest online shopping day of the year is on Monday, December 1, 2025.
Which is better, Black Friday or Cyber Monday?
TLDR: it depends. Black Friday sales may carry higher inventory of popular items that may sell out, like UGGs and the Dyson Airwrap. However, Cyber Monday sales sometimes offer deeper discounts, depending on the retailer.
Is it worth it?
Of course! Black Friday and Cyber Monday still offer some of the biggest sales of the year on must-have tech like AirPods, designer clothing, shoes and accessories, beauty buys and top-rated gifts.
Where can I find the best deals?
Right here, at Page Six! If you’re in the market for celebrity-worthy styles on a budget, luxury beauty and skincare for less, or gifts so good you’ll want to keep them for yourself, check out our expert-curated Black Friday and Cyber Monday deals for the best of the best.
Why Trust Page Six Style Shopping
This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to pinpointing the season’s next big fashion trends to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.
