When it comes to holiday gifting, Martha Stewart knows best.
And, American Eagle is helping answer the seasonal holiday question: “WWMD?”
The 84-year-old icon is the new face of the brand, appearing in head-to-toe denim and diamonds for their latest AE Jeans campaign.
In one image, Stewart wears an oversized denim shirt with straight-leg jeans, revealing a diamond necklace at the button-down’s opening.
In another, she styles her jeans with a cropped jacket and navy sweater around her shoulders, layering necklaces and earrings with golden sparkle.
In another scene, Stewart serves a pie made of denim scraps while wearing straight-leg jeans, a jacket, denim Manolo Blahnik heels and an impressive diamond necklace and dangly drop earrings.
“This holiday season, we’re settling for nothing less than a perfect fit,” the notorious perfectionist explains in a video shared by the brand.
As she wraps a gift box in denim with a contrasting denim ribbon, she adds, “Giving generously during the holiday season is one of my greatest joys.”
The camera then zooms in to reveal that the note on the card reads, “To: Martha, From: Martha.”
“When the gift is jeans, it’s always giving. Welcome to Martha’s denim season. Start gifting,” said the caption on Instagram.
The campaign is meant to play into the timeless nature of denim as a universally appealing gift.
“The holidays are a time for thoughtful giving,” Stewart shared in a press release, adding, “and I’ve always believed that there’s nothing more useful or more universally appreciated than a pair of jeans.”
And, beautifully wrapped as all of the super hostess’ gifts might be, she acknowledges, “If you want to give a gift that will be worn, loved, and appreciated long after the wrapping paper is gone, give the gift of American Eagle jeans.”
Though the denim brand now stretches far beyond the heavy cotton blues, this holiday campaign reminds customers of its roots.
While Stewart is arguably outside of the brand’s core demographic, she has recently been reinvigorated as a cultural icon by the younger generation that is — in fact — shopping at American Eagle.
We can’t help but wonder what fellow AE Denim campaign star, Sydney Sweeney, has to say about Martha Stewart’s good jeans.
