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HomeNewsJennifer Aniston taps boyfriend Jim Curtis to hawk haircare line

Jennifer Aniston taps boyfriend Jim Curtis to hawk haircare line



Jennifer Aniston’s boyfriend, Jim Curtis, was the perfect model for her haircare line, Lolavie.

The actress took to Instagram Tuesday to promote the new products that eliminate frizz, including the sculpting paste and hair oil. To test out the products, she ran them through her hunky beau’s thick, salt-and-pepper locks.

“Cute!” Aniston, 56, exclaimed at the result, as Curtis, 50, smiled and blushed.

Jennifer Aniston used her boyfriend, Jim Curtis, to model the new products from her haircare line, Lolavie. Instagram/@jenniferaniston
The actress took to Instagram Tuesday to promote the new products that eliminate frizz, including the sculpting paste and hair oil, and used Curtis as the tester. Instagram/@jenniferaniston

“A little bit a this… A little bit a that…. A little bit a cuuuute 😉,” the “Friends” alum added in the caption of the Instagram Reel.

This is Curtis’ second appearance on Aniston’s social media as the couple went Instagram-official earlier this month.

The “Morning Show” star previously posted a black-and-white photo of them together with a sentimental caption that read, “Happy birthday my love. Cherished ❤️.”

“Cute!” Aniston exclaimed at the result, as the hypnotist smiled and blushed. Instagram/@jenniferaniston
“A little bit a this… A little bit a that…. A little bit a cuuuute 😉,” the “Friends” alum added in the caption. Instagram/@jenniferaniston

Curtis returned the Instagram love by sharing more photos of himself and Aniston from his birthday celebration via his own account.

“If this is a dream I don’t want to wake up ❤️,” he captioned the series of black-and-white snaps.

After confirming their relationship on social media, the Emmy winner gushed about her boyfriend in an interview with Elle, calling Curtis “quite extraordinary” and noted that he “helps many, many people.”

This is Curtis’ second appearance on Aniston’s social media as the couple went Instagram-official earlier this month in honor of his birthday. Instagram/jenniferaniston
Curtis returned the Instagram love by sharing more photos of himself and Aniston embracing during his party. Jim Curtis/Instagram

“He’s very special, very normal, and very kind, and wants to help people heal, move through their trauma and stagnation into clarity,” she added. “It’s a beautiful thing to commit your life to.”

Aniston was first linked to Curtis in July after they were seen canoodling on vacation together in Mallorca, Spain.

Page Six also exclusively reported that an eyewitness saw the pair getting cozy during an outing in Big Sur, Calif., a month before their getaway.

Aniston was first linked to Curtis in July after they were seen canoodling on vacation together in Mallorca, Spain. Getty Images for ELLE
Since then, the author has won over many of Aniston’s A-list pals, including Adam Sandler. Getty Images for ELLE

They were then spotted on several romantic outings and have gone on double dates with many of Aniston’s A-list pals, including Courteney Cox, Jason Bateman and Adam Sandler.

Sandler, 59, even gave the author his stamp of approval while presenting Aniston with an award at Elle’s 2025 Women in Hollywood Celebration on Nov. 17.

“When we are around you, me and [my wife] Jackie are so happy you and Jim found each other and are having the love affair you two deserve,” he joked. “We love you, Jim.”



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