It’s time to put our money where our mouths are — by stocking up on discounted lip balm.
When asked what they’re shopping this October Prime Day, several Page Six editors shared that they’re refreshing their ride-or-die beauty and wardrobe essentials.
If you’re curious what’s on everyone’s lists, scroll on for our tried-and-true staples, from an incredible Goop scalp scrub to a Jennifer Lawrence-approved T-shirt.
The big sale event ends tonight, Oct. 7, so shop ’em while you can.
“All hail the Queen! The Trendy Queen, that is. I have been picking up these dirt-cheap tees at the past few Amazon events. This go-around, they’re only $6 … I’m pretty sure I’ve gotten them for $8 in the past. I currently have three T-shirts: two white and one black. This time I bought the long-sleeved cropped version in both black and white.” — Jackie Goldstein, VP of Commerce
“BaubleBar always has the cutest styles, and sometimes they offer incredible deals as well. This beautiful necklace is just $15 and can be layered with other chains. It comes in so many colors, I might grab a few for gifts, too.” — Erica Radol, Commerce Reporter
“This could be the world’s most expensive lip balm — but it truly works on my constantly dry lips. It lasts me all year when I purchase a tiny tube on sale in the fall.” — Melissa Minton, Senior Style Editor
“Every celebrity is obsessed with the Leset Margo T-shirt, but I’ve yet to pull the trigger because of the price tag. I think now’s the time.” — Melissa Minton, Senior Style Editor
“I incorporate these into my skin care routine about once a week, and they do a bang-up job of exfoliating and evening out texture. They’re a great prep step the night before I want my makeup to look especially good; foundation goes on beautifully when it has a clean base beneath.” — Elana Fishman, Style & Shopping Director
“This is my holy grail skin product; it has noticeably made my face brighter and clearer. It’s definitely on the pricier end, so any time it’s on sale is a good time to buy!” — Melissa Minton, Senior Style Editor
“Goop has incredible Prime Day deals, making it the perfect time to stock up on skin and body care. While I love a few of the brand’s products, I’m nearly out of this refreshing scalp scrub that gives my hair incredible body while getting rid of product buildup. I only use it twice a month, so a tub lasts forever, and I’d hate to be without it.” — Erica Radol, Commerce Reporter
“I’m not one to usually spend hundreds on a coat, but I’ve been coveting an Apparis faux fur for years. This rare deal is pushing me over the edge into a must-buy! It’s just such an elegant style that makes any outfit instantly chic. Plus, I love a cold-weather coat that’s dressier than a puffer or wool style, but still keeps me cozy. (The material is even recycled.)” — Erica Radol, Commerce Reporter
“I’ve gone back to wired headphones lately, but I’m ready to dabble back in Bluetooth for the convenience. My over-the-ear Bose headphones are great for airplanes or times when I truly need to shut the world out, but I’m really into these open-ear buds for everyday commuting and walking around the city when I need to be paying attention to my surroundings — plus I think they look like chic jewelry!” — Melissa Minton, Senior Style Editor
“I bought this eyeshadow quad during the Sephora sale, and I’ve been using it nearly every day for the past six months. It’s practically foolproof, since all the colors are designed to go together. I personally love the ones with shimmery shades, but there’s also a matte option for the perfect smoky eye. Now’s a great time to pick one up to gift or keep.” — Hannah Southwick, Associate Commerce Editor
“I finally caved and bought the AirPods Pro 3 during the last Prime Day — and honestly, I’d been waiting for an excuse to upgrade. Between work calls, commuting around NYC and trying to tune out the chaos of the newsroom, I use my AirPods constantly, so I figured I might as well get the newest ones while they’re on sale. If you’ve been eyeing them too, this is your sign to finally hit ‘add to cart.’” — Sophia Caraballo, Senior Editor
“This Gap sweater is 100% cotton, machine washable, and under $30. I added to cart so fast. I love a cozy oversized sweater for fall. There are some other classic neutral colors available — a bit more expensive, but still a very low price.” — Jackie Goldstein, VP of Commerce
“I use a box of Crest Whitestrips twice per year, and always replenish my stock during Prime Day. A couple of years ago I tried an in-office whitening treatment just to see if the results were better, and while my teeth looked great afterwards, it literally felt as though I’d been kicked in the mouth. So painful! The brightening benefits only lasted a handful of months, too. These strips work just as well with way less pain — and they’re far more economical, especially if you buy them on sale.” — Elana Fishman, Style & Shopping Director
“Prime Day is the perfect time to stock up on pricey skin care, like these model-approved peel pads. They give skin a smooth, radiant and bright look with little effort — definitely comparable to in-office treatments. My skin has been a bit reactive lately, so I’m trying the Ultra Gentle version, but the Universal and Extra Strength versions are also marked down.” — Erica Radol, Commerce Reporter
“Dedcool Xtra Milk has become a staple in my everyday life. While it starts out strong and can seem a bit overwhelming at first, the scent lasts all day and almost settles into a more subtle fragrance. I love that I can smell this at the end of the workday, and it continues to garner compliments despite it being my signature scent for years!” — Kelly Laske, Social Media Director
“My editor tip for hydrated skin is to ditch facial cleanser in the morning and use this humectant-enriched French micellar water instead. (Even plain water can dry out skin!) It’s made with soothing botanicals like rose and chamomile, and you’ll be shocked at how gently and thoroughly it cleanses even sensitive skin, leaving it plump and glowy. Even better, pair it with the Phyto-Aromatic Treatment Mist for radiant skin. I always stock up during Prime Day.” — Erica Radol, Commerce Reporter
“I cannot stop buying Summer Fridays lip stains and lip liners — and I won’t stop. My beauty routine finally found the cherry on top. I have naturally dark/pigmented lips and the stain stays so long, does not budge and does not pill. It’s magic.” — Michelle Moezam, Senior Commerce Social Media Manager
“While this mask is virtually everywhere, there’s a reason for that. I use it every night before bed, and I can always tell when I skip a night. It makes my lips look plumper and more hydrated (plus, the seasonal scent options are always so fun).” — Hannah Southwick, Associate Commerce Editor
“My hair is color-damaged, frizzy and fine, to boot. This lightweight oil gives it a nice shine without making it greasy or weighed down, and protects against heat styling. I’ve never had one so light that actually helped my tresses! My hair feels softer as soon as I apply it; plus, a little goes a long way.” — Erica Radol, Commerce Reporter
“I am obsessed with the quality and chicness of Bulova. I have a mixed-metal bracelet stack and can’t wait to snag this to fulfill the ultimate timeless look.” — Michelle Moezam, Senior Commerce Social Media Manager
“I have an RXBar for breakfast almost every day, because they’re portable, pack 12 grams of protein and contain only a few basic ingredients. It’s rare to see them on sale — even during Prime Day – so suffice it to say, I’m stocking up!” — Elana Fishman, Style & Shopping Director
“My skin feels so soft and hydrated whenever I use this lightweight serum after a shower. With winter on the way, I’ll definitely be keeping it close by.” — Hannah Southwick, Associate Commerce Editor
“I have a massive fragrance collection, but some days, less is more. If you’ve ever been to Italy (or get nostalgic for Love’s Fresh Lemon), you know the bewitching comfort of a light lemon scent — especially on days when perfume may feel a bit much. C.O. Bigelow is a real, old-school apothecary in the West Village, and this best-selling citrus scent with hints of musk is so uplifting and quite addictive.” — Erica Radol, Commerce Reporter
I love to cook, and married into a family that loves to cook too. My mother-in-law gave my husband and me a tip about pre-cut parchment paper, and we’ve never looked back. These are a complete essential in my kitchen, and if they’re on sale during these events, I tend to grab one: it’s not like they expire! Plus, with holidays coming up, I’ll be cooking and baking even more than usual. I always go for the Zenology brand, but there are many on Amazon.” — Jackie Goldstein, VP of Commerce
Prime Big Deal Days FAQs, answered
When is Prime Big Deal Days?
Prime Big Deal Days — better known as October Prime Day — runs from Tuesday, Oct. 6 to Wednesday, Oct. 7, 2026.
Do you have to be a Prime member to shop?
Like its July counterpart, October Prime Day is a member-exclusive sale. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.
Prime Day vs. Prime Big Deal Days
Prime Day and Prime Big Deal Days are both Prime-exclusive seasonal sales featuring deep discounts on tech, beauty, clothing, essentials and more. October Prime Day occurs in the fall, kicking off the holiday shopping season, making it the perfect time to start buying gifts while inventory is up and prices are still down.
What deals are actually worth shopping?
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on top-rated tech like Apple AirPods, restock your favorite beauty and skincare, peruse gift-worthy accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.
When is Amazon’s next Prime Day?
For those already wondering about the next sale, we’re expecting Amazon drop headline-worthy Black Friday and Cyber Monday deals in November 2026. Then, we anticipate the retailer running back its annual Prime Day sale in summer 2027. Page Six Style will have all the latest news here.
Why Trust Page Six Style Shopping
This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to dishing on the latest fashion collabs to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.
